AL WARDA JEWELLERS

Our Company was incorporated as Al Warda Jewellers on July 01, 1998 under the department of economics development, Ajman, United Arab Emirates. Our Company, Al Warda Jewellers, is engaged in the business of designing, manufacturing and marketing of Gold jewelleries since its incorporation. We mainly deal in 22 Karat gold jewellery, offering a wide variety of designs to suit preferences of the end customer. We have the ability to create localised product design mixes to suit various regional tastes. We cater to our customers’ unique preferences, through our understanding of the local and regional market. We provide an extensive range of designs or coloured stones in many of our jewellery products.

Currently, we cater to a large number of wholesalers, showrooms and retailers who buy our products. Due to our diversity of clients and the varied regions each of our clients cater to, we have developed an ability to design our jewellery products as per latest trends, fashion and demographic preference of the end customers. We offer a wide range of products from gold jewellery for special occasions such as weddings and festivals to daily wear jewellery for all ages, genders and across various price points. We cater to a variety of customers across mid-market and value market segments and our products are designed by our in-house team of creative designers and also certain freelance designers, allowing us to manage a large and diverse portfolio of designs.

Our product range includes necklaces, rings, pendants, bracelets, earrings and bangles and customized jewellery based on customer demand. Besides, various clients in Dubai and nearby areas, we also cater to various jewellery brands. We have incorporated the latest technology for our manufacturing facility which reduces our turnover time from order receipt to delivery to just 72 hours.

We have a dedicated and talented design team, focused on developing new products and designs that meet customers’ requirements. We also customise jewellery for individual needs. Our in-house designers and freelance designers are skilled in ‘Computer Aided Design’ (CAD) who develop our designs for the purpose of manufacturing. Our designers focus on developing new products and designs that meet customers’ needs as per their specifications. Our designers are up-to-date with the latest trends and fashion in the market and constantly provide designs for new ornaments regularly. We have implemented quality control practices across the value chain to ensure that we sell gold jewellery upto 22 karats in line with the quality and purity metrics as prescribed by our customers.

Our Company is in the business of manufacturing casting based 22 Karat gold jewellery studded with diamonds and coloured stones. The Company’s product portfolio includes Finger Rings, Earrings, Pendants, Fancy Pendant sets, Double Hook Pendants, Bracelets, Necklaces, and Bangles etc. The Company specializes in casting based 22 Karat gold jewellery studded with American Diamonds and coloured stones.

Our products are suitable for all age groups and our product portfolio, which is designed by our in-house designers and certain inputs from freelance designers, allows us to manage a large and diverse portfolio of designs, including traditional, contemporary and fusion designs across jewellery lines, usages and price points.

02. Strong understanding of customer preference

We believe that we can appeal to our customers through our understanding of market preferences, and experience. We offer jewellery designs based on the general trends and specific customer requirements. We believe that our understanding of preferences and tastes coupled with variety of designs and jewellery offered by us, provides us with a competitive advantage in the markets in which we currently operate.

Through our strategy of catering to different preferences, we believe that we are able to effectively compete with both unorganised and organised jewellers by establishing customer rapport at a local level.

03. Expand our Geographical Reach

Our business model is B2B based. Our products are mainly sold to mid range jewellers and boutique stores who sell these products through online platform and retail stores. We seek to leverage our design skills and inputs from our designers to provide us with new designs which are in line with the current trends and fashion and thus gain a foothold in the export market. We already have an existing and excellent client base in the domestic market especially in all over U.A.E.

We seek to expand our domestic foothold in the GCC markets as well. We have excellent relationship with our existing customers; for marketing and we would work to strengthen our relationship further with these companies so as to extend the reach of our jewellery.

04. Strategic location of manufacturing facility and sales offices

As a part of expanding our business to next level we are going to open an international standard jewellery showroom in Dubai and Abu Dhabi in 2025. Also we plan start a fully integrated manufacturing and retail stores in India as well.